Case Study
Client: Vivid Ways (Kilbirnie, Scotland)
Contact: Scott McIntyre, Jon Phillips
Requirements: Logo Design
Vivid Ways is a blog focusing on the topic of personal development and colourful living, it aims to inspire and encourage readers through ideas and tips on how to live an amazing life.
After some initial correspondence with Scott and Jon via email we had fleshed out some thoughts on the style of the logo and what values would be presented through it. Examples of a previous design were supplied, and it was mentioned that the sans-serif font originally used was ideal. One other requirement was that the logo should use a separate graphic element along with the Vivid Ways wording. Otherwise, there was creative freedom surrounding the design – which is always nice!
I started work sketching out my ideas for the logo, my main focus for the graphic of the logo was to display the letters V and W in a creative way that could be seen as an abstract mark, but also recognisable as the letters V and W under closer inspection.
After conducting a little research, it occurred to me that a ribbon is a widely recognised symbol of life, so I concentrated on drawing up a ribbon that flowed and twisted into the shapes of letters V and W.
The logo graphics were then drawn up in Adobe Illustrator and experiments were conducted on the appropriate type styles. Colour wise, inspiration was taken from the word vivid, and a complete spectrum of colour used as part of the graphic. Combining this colour concept with subtle shading also helped boost the impact of the graphic with a three dimensional appearance.
The final logo combines the strong waving graphic and vivid colour scheme and the smooth shapes of the typeface making for quite an impactful design.
"The VW wave is awesome, you really nailed it!"
"I totally love the Vivid Ways wave, it captures everything about the brand I’d hope for, so thank you."