SpoonGraphics

A few things to keep in mind

Without wanting to sound like an elitist snob, here are some tips to ensure your email catches my attention and enthuses me about taking on your project. Just as you choose a designer, I also choose my clients, and take on only the projects that are tailored towards my style of work.

Don't simply ask how much I charge for [insert project here]

This is the all important question, but I'm afraid there isn't a 'one size fits all' answer. Costs can vary depending on the complexity of the work involved and nature of the project. The best bet would be to fire over your details, along with a description of your project and budget you have available.

Do give me an indication of how much you have to spend

Knowing a budget up front helps give a clear indication of how much time can be spent on a project, and subsequently how much work I can fit into the time quota. A budget figure also gives an insight into roughly how large the client is expecting the project to be.

Don't ask how many revisions are included in the cost

This is my most hated phrase in the design industry. It seems to have stemmed from those cheap logo design websites that offer a '5 for $50 deal' with '3 free revisions'. It gives me the impression that the work the designer creates is 'wrong', and then needs 'correcting'. I always create designs with reasoning behind the graphics, therefore I don't tend to work on a revision basis. If a change needs to be made that's not a problem, if I feel differently I'll always offer my view, but as long as it fits within the proposed time quota it's no trouble. However if the change creates additional work beyond the initial budget, advice will be given on any additional costs.

Do realise there's usually a deposit required

I work on a 50% deposit basis, where an initial invoice is generated to kickstart a project. Once all work is completed, the invoice for the remaining balance is created then files are supplied by email. Payments can be made by PayPal, cheque or bank transfer and are charged in either US Dollars or GBP depending on the client's location.

Don't send an email full of 'legal speak'

There are times when legal contracts and non-disclosure agreements are important, but it's hugely off-putting when an email needs reading three times to understand the point. It's much simpler and easier to correspond on a personal level.

Do have an idea of my style of work and services I offer

Projects often go a thousand times more smoothly when I'm working with someone who has researched my background and subsequently chosen to hire me because they like my style of work. It allows for a more enjoyable project for me, and generates an end product that meets your original requirements.

Don't send a generic or mass email

Following on from the previous point, there's nothing worse than receiving a generic email requesting a quote for a project, that has also been sent to X number of designers and design companies. Do your research into the work of the designer beforehand and choose one that suits your needs.

Do explain how you know me

Having some kind of referral helps your email stand out, whether you're a reader of my blog, an acquaintance of a past client or someone I've met before, it shows that you're genuinely interested in me and my style of work - Not someone on their first time visit from Google looking for a freelancer.